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Broomfield seeks public opinion on wayfinding signs

Survey open through Dec. 23.
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Examples of wayfinding signs residents can choose from in the survey

Residents of the city and county of Broomfield still have time to express preferences for wayfinding signage through a government survey through Dec. 23. 

In 2019, the city and county conducted a Bicycle and Pedestrian Assessment that brought attention to a low-stress transportation network throughout Broomfield. This network is primarily made of trails, shared-use paths and other areas designed for cycling and walking, according to Carolyn Romero, chief communications officer for the city and county of Broomfield. 

This network of paths and trails are not always easily identifiable nor is there adequate signage to assist the public with navigation, Romero said. 

“Signs are primarily limited to the U.S. 36 multiuse path and some open space trails,” Romero added. 

Broomfield is looking to add signs for over 20 miles of trails and paths to make navigation easier for residents and visitors.

The wayfinding sign survey asks for public opinion on a number of options for sign branding. “Ultimately, the feedback from all of these sources will be evaluated by the project team and used to develop a recommended branding alternative,” Romero said via email. 

In the 2022 Broomfield budget, $200,000 was earmarked for the first phase of sign development. An additional $10,000 a year is intended to be allocated for additional signs in the future. 

Once the design for the signs is chosen, the city and county will be able to determine the cost estimates for fabrication and maintenance, Romero stated. 

The sign deployment is expected in late 2022 after the city and county of Broomfield finish the overall Wayfinding Plan, which is expected to be completed in the spring of 2022.